Style is not just about the way a person dresses.  

It's about a representation of one's self through expression, a form of art if you will. And as we all know, art is subjected through the eye of the holder.

Much like a buyer to a piece of art; it is hung on walls or displayed in a gallery for all to see. This approach is most definitely applied to style and your choice of clothes. Holding that same essence of display.

We all take our selective time to try things out that catch our eye, making sure that our personal checklist is fulfilled before stepping out.
Making sure the fit is fresh and it represents who you are from your head all the way to your toes. 

Street Fashion AW 2018

Style and fashion are of vital importance, with the current generation consumerism having placed the highest figures for high street fashion in the past few years.

So far this year alone the market value has rocketed to £66 billion!
So, with all the money spent, we are most definitely making sure its spent on the right thing. And style is identified in each individual's purchases.

Along with the influence of big celebrity names, in the past two years, we have seen such a wide variety of trends flow off of the catwalks of New York, Milan and London; just to name a few, down to the high street. 

More than ever people are taking self-representation very seriously and are not afraid to step out of the box of the normal and every day, into the impractical but yet very fashionable. Why? For the culture of course.

Like I said, 'style' is a form of art and art is creativity - that flows across many forms, for example, music.

The music industry has always been a catalyst to fashion influencers with each genre of music having its very own sense of style and culture. 

Take a look, better still have a quick google, you know I'm right.

Take yourself for example; here on Camaartre.com what has made you click onto this site? Who have you seen wearing this brand? Where does this brand stem influence from? Who is the brand targeting?

I don't know about you but I definitely can't imagine men rocking cowboy boots and hats sitting back with his pals at the bar listening to Giggs shouting "MMMMM!!" when he delivers bars? And no I am not generalizing it's a fact. 

67 Ft. Giggs - Lets Lurk

Fact: Each genre of music holds a catalyst for the style influences of the listeners and buyers which all go and flow together and that’s why we always do it for the culture.

Also a fact: The only person we know who is trying to challenge the peace and vibes (and not in the best way) is Kanye... and boy... that is a whole other subject and blog post. So let's not even go there, not today! 

Comment and let me know your thoughts, let's vibe 

See you all in 2
Much love and light 

Liyah Mai